History of Whitman Tell-a-Tale Children’s books
The history of Whitman Publishing and Tell-a-Tale books is an interesting, convoluted tale. The company had its origin as Hammerung-Whitman Publishing in Chicago. In 1915 the company was purchased by Western Publishing, Racine, Wisconsin Western bought out Hammerung-Whitman. Whitman Publishing became a subsidiary of Western. In 1942 Western acquired Little Golden Books, perhaps the most treasured and popular of all children’s picture books. The Little Golden Books’ format was the brainchild of Lucille Ogle, vice president of Western Publishing. The Little Golden Books series was a new genre. These were simple, short stories, filled with full-color pictures and selling for $.25. They revolutionized children’s literature.
The Little Golden Books were so successful that another series was introduced by Whitman in 1945—Tell-a-Tale books. The Tell-a-Tale is smaller than the Little Golden Book, measuring 6 ¼ x 5 ½ inches. They are 28 pages in length. Whitman Publishing disappeared in 1997 as its name was absorbed by the Golden Books line. Whitman Publishing still exists as a coin collecting book publisher.
The First Tell-a-Tale publications
It is hard to discover how many books have been published by Whitman Tell-a-Tale. Hundreds seems to be the answer. The first Tell-a-Tale book appears to be Poor Kitty in 1945. Other early titles are Sneezer, #854, 1945; Rainy Day Story on the Farm, #858, 1945; Nursery Rhymes, 1945; and Little Henry to the Rescue, #2615:15, 1945.
About the Whitman Publishing logo
The happy face that appears to wear a crown (that is really a W) is recognizable to anyone familiar with the Tell-a-tale books from the late 60’s through the 90’s. The color of the W often changed with the color of the book cover. The Whitman logo appeared on books, puzzles, frame-tray puzzles and comic books in 1968 and remained until 1990 when Whitman ceased to exist as a children’s book publisher. Thus, one way to determine the true age of your Tell-a-Tale book is to look at the logo. If the Whitman Kid appears, your book dates from 1968 to 1990.
I am indebted to Wikipedia Encyclopedia and to the following sources for my information: wafflewhiffer blog and The Reading Well site.
I welcome corrections or any additional history information about Whitman and the tell-a-tale brand.
Western Publishing Whitman Tell-a-Tale Listings
Title
Publisher
Illustrator
Size
# of Pages
Condition
The Three Little Pigs
Whitman Publishing Co./1956
Hilda Miloche
5 1/2 x 6 3/8
28
Very Good. Some bumping to the bottom edge of spine. Clean tight pages. that have yellowed a bit.
Price
$4.50
-
Title
Publisher
Illustrator
Size
# of Pages
Condition
The Elves and the Shoemaker
Whitman Publishing Co./1958
Hilda Miloche
6 x 8 1/4
28
Very Good. Clean, though yellowing, inside pages.
Price
$4.50
-
Title
Publisher
Illustrator
Size
# of Pages
Condition
Prayers for Boys and Girls
Whitman Publishing Co./1953
Alison Cummings
6 x 8 1/4
28
Very good. Bumped bottom edge of spine. Clean yellowing pages.
Price
$4.50
-
Title
Author
Publisher
Illustrator
Size
# of Pages
Condition
National Velvet
Dorothy Haas
Whitman Top Top Tales/1962
Al Andersen
6 1/2 x 8
28
Very good. Bumped corners. Clean yellowing pages.
Price
$8.00
-
Title
Author
Publisher
Illustrator
Size
# of Pages
Condition
The Cinnamon Bear
Alice Hanson
Whitman Publishing Co./ 1961
George Bakacs
5 1/2 x 6 1/2
16
Fuzzy Wuzzy Book with "fuzz" still present. Bumped spine corner. Clean tight pages
Price
$4.50
-
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